{"store":{"baseInfo":{"podcastTitle":"Drift & Return","slug":"driftandreturn","podcastDescription":"

Hosts Rodney Connor and Gabe Sheets-Poling do their best to understand how people make decisions, the challenges we face along the way and bring that all back to helping farmers and ranchers think about markets and risk from a different perspective.

Opinions expressed are personal not the position of any associated or mentioned companies.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20628056/drift_and_return_logo_160093hsr.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20628056/drift_and_return_logo_160093hsr_1200x628.jpg?s=b7cb691b8748facbafb28049b6880b58&e=jpg","podcastUrl":"https://driftandreturn.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/driftandreturn/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-y5r5e-13ac258?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":18,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Rodney Connor & Gabe Sheets-Poling","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-y5r5e-13ac258-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/drift-return/id1812736162","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLOjc_emsHBPfD6QsC5TdWKcgzjrhnuvJq","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-y5r5e-13ac258?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/7DyLgcClFxSLdlPcwvElvH","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/0ee4f1fb-f442-407d-a898-b2640465096d","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/5mKO8PcqGugG","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-xg5JYeS7gupo","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2025 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://driftandreturn.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69c59db0","clientSignature":"dafcbd9d065a3c75cac11592401d8e56","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb26792780-8skpg","episode":{"id":"pb26792780","idTag":"8skpg","title":"Episode 13 - There's connecting data, then there's connecting data","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/20628056/drift_and_return_logo_160093hsr_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20628056/drift_and_return_logo_160093hsr_1200x628.jpg?s=b7cb691b8748facbafb28049b6880b58&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20628056/drift_and_return_logo_160093hsr.jpg","previewContent":null,"content":"

Gabe and Rodney talk with Rob Huston, co-founder of Innovative Grain about the challenges small businesses face in extracting actionable insights from their data, even when they're doing everything \"right\".

","publishTimestamp":1760123391,"duration":6280,"mediaUrl":"https://mcdn.podbean.com/mf/web/est8g7ze9krab57d/Episode_13_audio.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-8skpg-198d34c","likedCount":1,"deepLink":"https://www.podbean.com/ew/pb-8skpg-198d34c","transcriptUrl":null,"permalink":"/e/episode-13-theres-connecting-data-then-theres-connecting-data/","downloadLink":"https://www.podbean.com/media/share/pb-8skpg-198d34c?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":29,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-8skpg-198d34c","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fdriftandreturn.podbean.com%252Fe%252Fepisode-13-theres-connecting-data-then-theres-connecting-data%252F&rts=159ce5459f91737debb4ec780e53f5ac48c40016","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb26792780","idTag":"8skpg","title":"Episode 13 - There's connecting data, then there's connecting data","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/20628056/drift_and_return_logo_160093hsr_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20628056/drift_and_return_logo_160093hsr_1200x628.jpg?s=b7cb691b8748facbafb28049b6880b58&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20628056/drift_and_return_logo_160093hsr.jpg","previewContent":null,"content":"